The Advertising Checking Bureau, Inc. (ACB) is a company that develops, manages and administers local channel marketing programs for manufacturers and their retailers. ACB developed the first services specializing in auditing co-operative (Co-op) advertising invoices to determine the actual rates paid by retailers in daily newspapers in the early 1950s.
ACB services include the management of co-op advertising programs for manufacturers, competitive ad tracking services and administration of sales incentive programs.
ACB is a privately held company headquartered in New York City, with production offices in Memphis, TN and Tempe, AZ.