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Answer» What is British Interactive Media Association mean? The British Interactive Media Association (BIMA) is a not-for-profit industry body representing the digital industry in the United Kingdom. Formed in 1985, BIMA is a membership organisation primarily made up of digital agencies. It has offices in England, Scotland and Wales, as well as regional representatives across the UK, and a membership extending to several thousand individual digital professionals. The organisation is run by an elected Executive Committee of 13 Members who are voted in at the AGM. reference
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