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Answer» What is Black Rifle Coffee Company mean? Black Rifle Coffee Company (BRCC) is a coffee company based in Salt Lake City, Utah, United States, owned by former members of the armed forces of the United States. It gained national attention in 2017 after pledging to hire 10,000 veterans after coffeehouse chain Starbucks pledged to hire 10,000 refugees to add to their workforce, which at the time of their pledge, was approximately 50 employees. Later that year, they were also endorsed by businessman Donald Trump Jr. reference
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