Answer» What is Canadian Marketing Association mean?
The Canadian Marketing Association (CMA) is a national not-for-profit trade association. It was established in 1967, and is managed by full-time professional staff based in Toronto. An elected Board of Directors determines policies, whereby member organizations are required to comply with CMA's code of ethics.
CMA provides these public offerings:
Do Not Contact service, whereby consumers register without charge to have their names removed from marketing lists held by CMA member organizationsA customer complaint resolution program.
CMA offers professional marketing certificate courses nationwide. Other educational initiatives include conferences, seminars, in-house training, roundtables, webinars, and the CMA Awards Gala program. CMA forms internal task forces to develop self-regulatory policies on important marketing issues.
