|
Answer» What is Dove Self Esteem Project mean? The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. Dove's partners in the campaign included Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. Part of the overall project was the "Evolution" campaign. reference
|