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GFK meaning in International ?

Answer» What is Gesellschaft für Konsumforschung mean?

GfK (founded in 1934 by an association of university teachers as Gesellschaft für Konsumforschung, "Society for Consumer Research") is a world-leading provider of data and analytics to the consumer goods industry. It is headquartered in Nuremberg, Germany.

GfK was founded in 1934 as GfK-Nürnberg Gesellschaft für Konsumforschung e.V. The company’s founding management board included the future German Minister of Economic Affairs and Federal Chancellor Ludwig Erhard.

The GfK-Telemeter (also known as GfK-Meter) is a device to measure the TV ratings. It is deployed in a representative subset of households and registers the selected channel second by second (including the use of videotext and video recordering and replaying), while differentiating between registered users.

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