Answer» What is Marketing Requirements Document mean?
A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.It is typically written as a part of product marketing or product management. The document should explain:
What (new) product is being discussedWho the target customers areWhat products are in competition with the proposed oneWhy customers are likely to want this product. reference
